A shop in Rhayader has taken the time to light up phones and computer screens this year as they made their own budget Christmas advert.

Hafod Hardware, using the tiny budget of £7, made the advert which is now challenging shopping giants like John Lewis, which spent more like £7million on this year’s Christmas advert.

Tom Jones, 28, who has worked for ten years at the shop which is owned by his grandparents Alan and Pauline Lewis, made the two-minute long advert with his friend Josh Holdaway, a film-maker from London, who managed to film and edit the special clip all in one day.

The home improvement store, which is one of the oldest in Rhayader, was established in 1895.

Tom’s grandmother Pauline can be seen at the start of the advert, which has now had over 200,000 views since it was published last Friday, and his 10-month-old son Arthur Lewis Jones can be seen at the end.

Tom said: "It was just a bit of fun really. Me and Josh have been friends for years. We were best man at each other’s weddings and we’ve been making videos together since we were young and we’ve always talked about making one for the shop.

"Josh has literally just moved to Austria to work and he basically said that because it was his last week, did I want to make one more video.

"So we did, and obviously with the timing it was a light hearted Christmas advert with me on a motorbike being a Father Christmas like figure in Rhayader and going through the Elan Valley."

The advert, which can be seen below, shows Tom riding his motorbike through Rhayader to deliver presents from the shop to happy customers on Christmas eve using a large red sack.

The red sack, which was £6.99 from Ebay, was the only item that Tom and Josh spent money on for the advert .

Tom said: "In terms of budget, it just goes to show if you’ve got time like Josh does and creativity, like I think I do, you can do things on a tight budget."

Accompanied by the Andrea von Kampen cover of the 1943 Bing Crosby hit "I’ll be home for Christmas", it also shows the beautiful Elan Valley and various different people in the area including one comical encounter with a man in just a bath towel, played by Rick Johnson.

The advert also gives a nod to one of the famous Two Ronnie’s sketch by placing four candles outside of a church - inspired by the number of customers who have commented that the shop reminds them of the show.

At the end, an exhausted Tom settles down to wrap presents for his 10-month-old son ready for Christmas morning however he accidentally falls asleep.

He wakes up on Christmas morning having not wrapped any of the presents, but is surprised when he realises they have been wrapped for him.

Tom is then joined by his son at the end of the advert so they can enjoy the morning together.

Talking about his family’s involvement in the advert, Tom said: "My wife Laura was a bit skeptical at first when we said we were going to do it, but now she just can’t believe it. She sits at the laptop every night and is just surprised at the amount of views, comments and shares we’re getting - she’s loving it.

"The little boy at the end is my little boy - Arthur Lewis Jones. He’s ten-months-old, so this will be his first Christmas. Even though the Christmas morning scene was staged, I’m so happy that I got to film that moment with him."

Laura helped by driving Tom and Josh around Rhayader and the Elan Valley while they were filming, although Tom said she refused to be in it because she wasn’t wearing any make up.

The filmmakers went knocking on doors around the village to find volunteers who were happy to be in the advert.

Tom said: "All the residents know each other in Rhayader. The man in the bath towel is one of my friend’s dad and he is always up for a laugh. When I told him about it, I told him he needed to do it in a bath towel and he said he was more than happy to."

The shop has been the centre of attention in the town since the advert was published online - Tom said that everybody who has visited the shop has mentioned it.

He also said that people have mentioned in when he’s walked past them in the street and even shouted out of car windows about it.

He said: "It’s hard to put into words how it feels being compared to places like John Lewis - it’s a bit overwhelming really because it was only meant to be a bit of fun. I love those adverts around Christmas, I always think they’re amazing."

While Tom has considered making the Christmas advert an annual feature for the shop, he has said that it depends on whether Josh is available.

He said: "Everybody has been asking us if we’ll be doing another one but whether we do another one depends on Josh and whether he can come back over from Austria. It also depends on whether anybody like John Lewis have commissioned him for their adverts after seeing ours."