British Wool continued its 75th anniversary celebrations with a lively open day in Brecon on Thursday, 2 October.

Welcoming members of the public, farmers and press, the event celebrated the UK’s wool industry - highlighting the people, skills, and stories behind one of Britain’s most iconic and sustainable fibres.

Guests were treated to an immersive experience, exploring the full journey of wool from sheep to shelf. Visitors could handle raw fleece, see it being sorted and graded, and learn how it is transformed into sustainable end products – from luxurious textiles and fashion to unexpected everyday items like dog beds and tennis balls!

Stalls from leading, Welsh-based wool innovators – including Melin Tregwynt, Cambrian Wool, Baavet, Chilcott, Dinefwr Blankets, Wool Insulation Wales and The Woollen Cwtch Company – showcased the creativity and craftsmanship that British wool inspires, giving visitors a tangible sense of the fibre’s versatility and how its journey starts so close to home.

The day also celebrated the individuals who have shaped the industry over decades, from long-serving graders to the local farmers and community, reminding visitors of the rich heritage woven through Britain’s wool trade – including some familiar faces:

- Gareth Jones, Head of Member Engagement for British Wool, who started his career with British Wool in the 1990s.

- Alun Evans, ex-Chairman of the NFU Mutual and Agricultural Society in Wales and Chairman of British Wool from 1985-2000. At 92 years of age, Alun still helps on his family farm – which has now been passed down to his son.

- Former, long-standing British Wool employee, Dewi Jones – who retired in 2013 after clocking up 48 incredible years at the Brecon Depot.

Andrew Hogley, CEO of British Wool, said: “Bringing this milestone to life at our Welsh depots with families, farmers, makers, and wool enthusiasts was truly special.

“The energy and excitement throughout the day reminded us why British Wool has remained at the heart of so many communities for 75 years. Moments like these show the pride and passion that underpin the wool industry here in the UK, and we hope all visitors left feeling inspired about its future.”

Alun Evans, former Chairman of British Wool (1985–2000), said: “Having been part of British Wool’s journey for so many years, it is wonderful to see how the organisation continues to champion our farmers and communities 75 years on. The open days at Newtown and Brecon reminded me not only of the pride we take in producing such a unique and sustainable fibre, but also of the people and skills that have carried this industry through the generations.

“At 92, I’m still helping on the family farm, and it fills me with pride to see my son carrying that legacy forward. British wool has always been more than a fibre – it’s part of our heritage, our livelihoods, and our future.”

To learn more about British Wool’s 75th anniversary and how it is being celebrated, visit: https://www.britishwool.org.uk/corporate/75-years-of-british-wool/