If you see crazy purple bale monsters appearing in fields around your area this summer, it’s all because of a new partnership between WellChild and Carrs Billington Agriculture.

WellChild, the national charity for unwell children, is delighted to have been the UK charity chosen to be given the support of Carrs Billington, which supplies agricultural products and services throughout the UK and Scotland.

Carrs Billigton will be donating £10,000 this year to support WellChild’s work with seriously ill children and their families. As part of their support they will be distributing the purple silage wrap and netwrap supplied by Zeus Packaging Group in WellChild purple. They will be asking famers and contractors to show their support by choosing to buy purple.

In addition, Carrs Billington is launching a fun competition to support WellChild. Farmers will be challenged to create eye-catching displays from their purple hay bales. They can customise their bales with special packs provided by Carrs Billington.

Farmers taking part will send in photos of their creations to be displayed on the WellChild and Carrs Billington Facebook pages. The winner will receive two tickets for the prestigious WellChild Awards 2016 which will take place in London in October.

Zeus Packaging Group have given Carrs Billington the exclusive distribution rights of their Purple Silagewrap and Purple Netwrap in the UK. This is a part of a global project launched by Zeus to support children’s charities in Ireland, the UK, Spain, Portugal, New Zealand and Australia.

The purple bales dotted in fields around the world will represent the support we are giving to children and young people who need our help.

WellChild Chief Executive Colin Dyer said: “We are delighted to have the support of Carrs Billington and Zeus Packaging and look forward to working with them during the year as they raise money to help fund our work with seriously ill children and the families across the UK. We know Carrs Billington is a well-respected brand across the rural areas of the UK and we are thrilled they have chosen to support us. We are looking forward to seeing the amazing models that farmers manage to construct from purple silage bales in their fields.”