'A TOWN brand is more than just logos and straplines' - and that's why an innovative new toolkit aimed at changing the way Brecon promotes itself has been made publicly available.
After a series of workshops were held to develop Brecon's town 'brand' during May and June, a programme of useful working tools with instructions on how the town should portray itself to both internal and external audiences has now been made available to anyone communicating on behalf of Brecon or as part of the local community.
Read the full story in this week's Brecon & Radnor Express - Out now!