VISITORS to next week’s Royal Welsh Show will see clear support for Welsh farming as they make their way to the Llanelwedd showground.

Stickers promoting farmers’ union NFU Cymru’s "It’s time to back Welsh farming" campaign have been stuck to hay bales strategically positioned along the main routes to the Royal Welsh Showground near Builth Wells.

The union has also produced an A5 booklet to advise consumers on how they can support Welsh produce which will be available at the show which is the largest of its kind in Europe.

The How Can You Back Welsh Farming? buyers’ guide champions everything from Welsh lamb and beef to cheese and butter, encourages shoppers to look closer at what they’re buying and consider the product’s origin.

John Davies, deputy president of NFU Cymru, said, "The idea behind the new bale stickers is excellent because it provides us with those prominent positions to promote our campaign.

"In the main cities and towns those key physical advertising spaces are billboards and the sides of double-decker buses, but in rural Wales those promotional hotspots are the roadside fields. It’s fantastic to see so many farmers giving the campaign their stamp of approval and joining forces with us to get the message out there. It is that ownership and sense of pride that is making this campaign a real success story."

The Merthyr Cynog farmer said the guide will help shoppers find Welsh produce: "We are very lucky in the respect that the Royal Welsh Show offers a plethora of Wales’ best food and drink; consumers really are spoiled for choice when it comes to getting good quality local produce at the showground.

"But the sad reality is that it’s not always so easy for shoppers to pick up Welsh produce in the supermarket. The How Can You Back Welsh Farming? buyers’ guide makes that task easier for the shopper and helps to positively inform the product choices they make at the checkout. We hope that consumers will take this handy new buyers’ guide with them when they go shopping and take its values on board when making their purchases."

NFU Cymru is encouraging the general public to engage in the ’It’s Time to Back Welsh Farming’ campaign by sending through photos of branded bales they spot while travelling through Wales.

Consumers are also encouraged to tweet photos of good and bad practice when it comes to the labelling of Welsh produce. Tweet to @NFUCymru and use the #BackWelshFarming hashtag.