A county-wide fundraising campaign by Powys Health Charity has provided a major boost to support for new mothers and babies across Powys.

Funds raised during May’s Miles, a month-long initiative organised by the charity, have been used to purchase new equipment and teaching tools, including free breast pumps and a range of inclusive breastfeeding dolls reflecting the diversity of families in the county.

Consultant midwife Shelly Higgins said: “Ensuring midwives can provide free access to breast pumps in the immediate postnatal period is a crucial step in supporting new mothers.

“It empowers women to overcome breastfeeding challenges and promotes both maternal and infant health.”

The new breastfeeding dolls represent babies of African-Caribbean, Asian, and Caucasian backgrounds.

Practice Development Midwife Suzanne Pard Bouchard added: “These new dolls mean we can be inclusive and show diversity during discussions and demonstrations with parents-to-be.”

Infant Feeding Coordinator Rachel Mills said the free breast pumps are particularly vital during the cost-of-living crisis. “They support mothers of babies in neonatal units, those awaiting surgery, or struggling with feeding, ensuring every baby gets the best start.”

May’s Miles encouraged people across Powys to take part in a month-long wellbeing challenge, contributing to a vital cause through walking, cycling, swimming, or even creative activities such as reading, knitting, and baking.

Martin O’Brien, Head of Powys Health Charity, said: "There are so many wonderful causes that support the services we deliver across the Health Board. helping to Improve Infant Feeding across Powys is incredible example of this. Powys Health Charity, through the May's Miles campaign, helped raise awareness and much needed funds for this amazing cause to help support mothers-to-be, new mothers and infants in their early months.”

For more information or to get involved in future campaigns, visit the Powys Health Charity website: powyshealthcharity.wales