The Sole Trader Award, sponsored by The County Times, went to Brecon entrepreneur Jasmine Atkinson, owner of The Hidden Jem Beauty salon.

She received the accolade at the annual awards ceremony, organised by Mid Wales Manufacturing Group, at The Infantry Battle School, Dering Lines, Brecon.

“It’s a bit of a dream winning this award,” said Jasmine. “It’s literally just me and my little salon, so to achieve something like this is an incredible honour and I am literally shaking just now.

“The award is also for my clients and my family who have all supported me, and also for other little businesses like me to just take that step.”

Opened in 2024, The Hidden Jem Beauty is an award-winning, independent beauty salon owned by therapist Jasmine. She says she has grown the business through determination, continuous professional development and a genuine passion for helping people feel confident in themselves.“My journey into the beauty industry has been driven by a love of making people feel their very best,” she added. “I have invested heavily in advanced training, allowing me to offer a wide range of specialist treatments.

“I continually research and introduce new treatments to ensure my clients receive the highest standard of care and the latest innovations within the industry.”

Jasmine’s beauty services include lash extensions and lifts, brow treatments, semi-permanent make-up, collagen lift facial treatments, skin rejuvenation, body contouring, advanced facials, teeth whitening and premium hair extensions.

Clients receives a personalised consultation, aftercare advice and ongoing support, resulting in positive feedback, repeat business and recommendations which attracts new customers from across Mid Wales

One of Jasmine’s favourite times of the year is prom season, when she helps local young women look their best for the big milestone in their lives.

The Hidden Jem Beauty has been judged Best Beauty Salon in Mid Wales and Best Salon Experience in Wales (Outstanding Achievement Award) and been highly commended and shortlisted for other awards.Future plans include expanding her treatment portfolio and investing in advanced equipment and training.

“I remain committed to supporting my local community, delivering exceptional customer service and representing small independent businesses with pride,” added Jasmine.

The judges said: “Jasmine has demonstrated exceptional determination, ambition and entrepreneurial spirit to grow a loyal and expanding customer base of more than 350 clients.

“We were particularly impressed by her commitment to professional development, regularly investing in training to expand her skills and introduce new treatments. She has a clear vision for the future, determination to grow the business and a willingness to embrace new opportunities.”

The runners-up were Arlais Framing, Llandrindod Wells and The Serenity Reset, Knighton.