A safety campaign is returning to Builth Wells ahead of this year’s Royal Welsh Show, aiming to keep visitors safe while enjoying the week-long event.

The “Have Fun, Take Care, Stay Safe” initiative will be rolled out across the town during show week, with posters, banners and other media on display at licensed premises and in key public areas. Using creative and humorous messages, the campaign encourages responsible behaviour from the thousands of people who flock to the town for one of the biggest events in the Welsh calendar.

It forms part of a wider package of measures from the Builth Wells Events Safety Group - a multi-agency team led by Powys County Council and formed in 2017 to improve public safety during major local events.

Other safety measures that will also be in place includes:

• Safe walking route known as the Green Route

• Medical and wellbeing centre, known as the Help Point, operated by St John Ambulance Cymru from the Strand Hall

• ‘Pop up’ Help Point providing guidance and welfare support, operated by Powys County Council’s Youth Service from the Groe

• Welfare support to be provided by Street Pastors and Youth Workers at night

• Free mobile phone charging at the Help Point

• Free water, kindly donated by Radnor Hills

• Drug amnesty boxes will be placed on approaches to venues in and around Builth Wells

Cllr Richard Church, Powys County Council's Cabinet Member for a Safer Powys, said: “As long as people Have Fun, Take Care and Stay Safe then they will have a memorable time during Royal Welsh Show week.

"We understand that some of the measures that will be in place may cause some disruption for residents living in Builth Wells. However, they are necessary to ensure we keep visitors and residents safe throughout Royal Welsh Show week."

Aled Rhys Jones, Chief Executive of the Royal Welsh Agricultural Society, said: “As we look ahead to the 2025 Royal Welsh Show, we’re proud to continue our strong partnership with the Builth Wells Events Safety Group.

“The work of the group ensures that everyone attending the show and visiting the town can enjoy a welcoming and safe environment.

“Our sincere thanks go to the Chair, Greg, and all members of the group for their ongoing commitment.”