A BUILTH Wells schoolboy has become an internet hit after fronting a farming union’s campaign video.

Builth Wells Primary School pupil Alun Powell, 11, featured in the NFU Cymru video showing viewers why Welsh farmers “do so much that we take for granted”. The video was launched ahead of this year’s Royal Welsh Show and received more than 20,000 views online in less than a week.

Alun, who frequently helps his parents on their beef and sheep farm and is keen to be a farmer when he is older, said of farming: “There’s a lot of hard work and a lot of long hours.”