Brecon Carreg has announced a new sustainability partnership with Welsh sports recovery manufacturer LAYR55 that will see plastic bottles collected at running events turned into foam rollers for athletes.

The initiative will launch at the Brecon Carreg Porthcawl 10K, where empty bottles will be collected from participants using dedicated recycling bins in the race village and finish area, as well as by a volunteer “plogging” team.

The bottles will then be recycled and used by LAYR55 to produce high-performance foam rollers using 3D printing technology. The finished products will be used for athlete recovery at the Cardiff Half Marathon in October.

Designed and manufactured in Wales, LAYR55's Wave Apex foam rollers are produced using recycled plastic and renewable energy. The products are built for durability and form part of a circular system that allows them to be returned, repurposed, and recycled at the end of their lifespan.

Eleri Morgan, Head of Brand & Marketing at Brecon Carreg, said: "At Brecon Carreg, we're always looking for meaningful ways to reduce waste and support innovative sustainability projects. This partnership with LAYR55 brings the circular economy to life in a way that people can easily understand. The very bottles used by runners to stay hydrated can go on to become foam rollers that help athletes recover. It's a fantastic example of Welsh businesses working together to create a positive environmental impact through sport."

Andrew Lloyd Hughes, Commercial Director at LAYR55, added: "We're passionate about creating products that challenge traditional manufacturing and demonstrate what's possible through circular design. Working with Brecon Carreg allows us to take post-consumer plastic from sporting events and transform it into high-performance recovery equipment manufactured here in Wales. It's a practical and visible example of how waste materials can become valuable resources, helping move sport towards a more sustainable future."