Classic British Hotels, a collection of four and five-star independent hotels in the UK has announced a new partnership that includes the prestigious Metropole Hotel in Llandrindod Wells.

The company has said it is delighted to announce a major expansion of its curated collection following a new partnership with Crest Hotels Group, including the 109-bedroom Metropole.

The Metropole is one of nine properties within the Crest Hotels Group portfolio to have joined Classic British Hotels, bringing 674 bedrooms into the fold.

Powered by the CBHUB, Classic British Hotels will provide the Metropole Hotel with global distribution, robust demand generation, and seamless access to its agency and corporate commercial partnerships. Driven by a dedicated commercial team, this partnership is set to deliver sustained, long-term growth.

The addition of the historic Metropole Hotel injects a new location into the Classic British Hotels collection.

Both brands believe the partnership marks a significant milestone for one another, uniting a shared passion for guest-centric hospitality and property personality.

Phillip Allsopp, Managing Director at Classic British Hotels said: “We are absolutely thrilled to welcome Crest Hotels Group into the Classic British Hotel collection. Crest Hotels have been on an exciting journey and we’re delighted to be supporting their evolution by extending distribution across our various platforms that includes our CB private cain code GS. This will open up Crest Hotels to a wider audience, targeting both the domestic and international traveller through our extensive network of preferred agency and corporate partnerships. We very much look forward to a long and successful partnership.”

Jason Haley, Managing Director at Crest Hotels Group added: “Our mission has always been to build a guest-centric portfolio of hotels that exude personality and character. Aligning our entire collection including out Metropole Hotel with Classic British Hotels is the perfect next step for our group. It allows us to retain the completely independent identity and unique charm of each property while benefiting from the robust marketing, distribution, and sales reach of a highly respected national brand. We look forward to a brilliant collaboration.”