AN art installation that is touring some of Wales’ most iconic destinations has arrived at the Elan Valley.
The giant mirrored letters spelling the word Epic are being used to promote tourism body Visit Wales’ campaign to highlight the country as an adventure destination.
It has been popping up unannounced at various locations across Wales over the summer and has now been placed at the Elan Valley Visitor Centre.
Councillor Avril York, Powys council’s cabinet member for regeneration, said: "We’re delighted that this stunning art installation has come to Powys and to a part of the county where adventure can be found in abundance.
"The Elan Valley is a fitting setting for the EPIC installation and the timing of it couldn’t be better. There are a wealth of events being held in Powys in the coming weeks including Brecon Jazz Weekend, the award-winning and independent music and arts festival, Green Man and the famous World Bogsnorkelling Championships.
"We also have the iconic Tour of Britain cycle race coming back to the county next month when Powys hosts a stage finish for the first time.
"These are just a small number of the events that take place in Powys. Combined with our stunning scenery, it prove that Powys is an epic place to visit and enjoy."
The innovative travelling art installation has been produced with a mirror coating designed to reflect the beauty of the Welsh landscape. It is intended to act as a focal point for visitors’ selfies and is designed to encourage image and content sharing on social media using the campaign hashtag #FindYourEpic.