A special memorial prize was launched at the Royal Welsh Show by S4C and the Royal Welsh Agricultural Society (RWAS) dedicated to the memory of the well-known farmer and presenter, Dai Jones Llanilar.

A talented singer, renowned farmer and presenter of agricultural and entertainment programmes on radio and TV in Wales for more than 50 years, Dai was a popular and much-loved personality. He died in 2022 at the age of 78.

The Dai Jones Llanilar Memorial Prize will give one young person the opportunity to work with multimedia production companies Telesgop (Ffermio) and Slam (Cefn Gwlad/Y Sioe) to develop an original idea into a fully formed item, which will then broadcast on S4C’s platforms.

Geraint Evans, S4C chief executive, said: "We hope that the prize, dedicated to Dai’s legacy, will open the door to the world of broadcasting for young people and will nurture future talent while ensuring that we continue to bring fresh and relevant content from the agricultural world in Wales to S4C."

Professor Wynne Jones, RWAS Board chair, added: "This award will ensure that Dai's legacy continues for years to come."

To enter, individuals under the age of 30 must submit a countryside or agriculture-related idea by October 1. They must also include a brief statement about themselves and why they deserve the prize.

A shortlist of applicants will then be invited to present their ideas to a panel of representatives from the RWAS, the Young Farmers, the Ffermio and Cefn Gwlad programme teams and S4C.

The winner will be announced at this year’s Winter Fair in Llanelwedd on November 24 and 25.

Applications no longer than one A4 page, outlining an idea for an item related to the countryside and agriculture, must be emailed to: [email protected] by 11:59pm on October 1.