Morrisons committed over 25,000 Community Champion hours to spreading kindness this Christmas within local communities up and down the UK.

Across 12 days, the supermarket’s team of over 500 Community Champions - who support charities and community groups in their local community - have been carrying out thousands of acts of kindness. T

his has included donating gifts to key workers, giving away flowers and mistletoe, making donations to local food banks and surprising customers with gestures of kindness.

Other acts of kindness will be:

- Gifting hampers to local heroes who have played a big part in supporting their local community

- Donating gifts to families in need of support

- Handing out ‘Be kind to yourself’ pamper packs to customers

- Delivering gifts for local food bank volunteers

- Surprising customers in our café and paying for their meal

- Taking carrots to nurseries for children to leave out for Rudolph

- Donating decorations to local refuge centres and volunteering to help decorate

- Spending time helping prepare food at local community kitchens

Since the start of the Covid-19 global pandemic, Morrisons - which has stores in Powys including in Brecon - have donated more than £12 million of products to local food banks and community groups and raised almost £6 million for charity partners.

Rebecca Singleton, Community Director at Morrisons, said: “After seeing how much hope and joy was spread last Christmas, we knew we had to bring back our 12 Days of Kindness again this year. I am incredibly proud of our Community Champions who go above and beyond every day for those in need. Doing the right thing for our customers and the communities we serve has never been more important, so these 25,000 hours are dedicated to spreading festive cheer - and making good things happen for everyone this Christmas.”

Throughout December, the franchise also gave away over a quarter of a million free Christmas cards for children to spread messages of hope. Our Community Champions will be working in partnership with local groups and primary schools to deliver the cards for children to write messages on and colour in.

The children can post their cards to grandparents, neighbours and friends who they may not have seen recently due to the pandemic, or give them back to us to distribute to care homes and customers using our Doorstep Delivery service.

This activity is expected to impact tens of thousands of people living throughout the UK and follows our mission to help tackle loneliness within communities this festive period.