Food and drink producers from Powys recently joined more than 100 Welsh companies in showcasing their products to buyers and leading industry figures from across the globe.

Organised by Food and Drink Wales (Welsh Government) and held bi-annually, BlasCymru/TasteWales took place at the International Convention Centre Wales (ICCW) in Newport.

The event gave companies the opportunity to meet with UK and international buyers, with a view of raising the international profile of food and drink from Wales and securing new contracts.

With the launch of 200 new products, and more than 1,000 on show in total, the event proved to be a feast of Welsh delights.

There was strong representation of local producers including Beacon Foods Ltd, Cradoc’s Savoury Biscuits, Radnor Hills, Radnor Preserves, Rural Foodies (Coco Pzazz), Trailhead Fine Foods Ltd and Hilltop.

Hilltop Honey
Hilltop Honey (.)

Jack Davies, National Account Manager of Hilltop. said: "TasteWales provided us with a golden opportunity to showcase our premium Welsh honey to both UK and international buyers. Meeting with industry leaders and passionate food enthusiasts allowed us to share the story behind our honey – the result of hard work and dedication.

“We were thrilled to share in the enthusiasm and appreciation for our products, and the connections we made with buyers are invaluable. We are excited about the prospect of bringing the natural sweetness of Wales to even more homes around the world, and we are grateful for the platform TasteWales provided us to make this possible."

Confirmed delegates at the event included buyers and representatives from across Europe, America, Asia and the Middle East, affirming Wales’ place at the front of high quality food and drink production.

The Welsh Government’s Minister for Rural Affairs and North Wales, and Trefnydd, Lesley Griffiths said: “BlasCymru/TasteWales once again showcased the fantastic work which takes place across Wales to produce high quality food and drink.

“It was great to see such new and innovative products launched and I look forward to seeing the results of the many business meetings which took place as companies secure new contracts to sell their products at home and abroad.”