Wales will host the third stage of the iconic Tour de France in 2027, with Powys set to play a key role in the historic route.

It will be the first time the world’s most prestigious cycling race has taken place in the country.

The third stage of the 2027 event, taking place entirely within Wales on July 4, will see riders cover 223km from Welshpool to Cardiff, showcasing some of the nation’s most spectacular scenery to millions of spectators lining the roads and a global television audience across more than 100 countries.

Stage three promises to challenge both the peloton’s leaders and punchy riders, with an initial 80km of relatively gentle terrain before heading into a series of demanding climbs, including Mynydd Epynt. Later in the stage, shorter but steeper climbs in the former coal-mining regions, including the Côte de Caerffili just 12km from the finish, are expected to spark fierce battles among the contenders. The finale through Cardiff will pass the 11th‑century castle and the Principality Stadium, offering a spectacular backdrop for the sprint to the line.

For Powys, the route will provide a rare opportunity for the county to shine on the world stage. After leaving Welshpool, riders will make their way through Newtown, before following the A483 south through Llandrindod Wells. The race will then continue on to Builth Wells and Brecon - and the surrounding Bannau Brycheiniog National Park. The route then leaves Powys via Libanus, continuing down to Cardiff.

The announcement coincided with the reveal that Geraint Thomas OBE will take on a new role as Wales’ Cycling Ambassador in the run-up to the Tour. The two-time Olympic gold medallist and 2018 Tour de France winner will work with Visit Wales to promote the country’s cycling routes, from quiet country lanes and family-friendly trails to challenging climbs, while inspiring the next generation of Welsh cyclists.

“I’m incredibly proud to be announced as Wales’ Cycling Ambassador as we prepare for the 2027 Tour de France,” said Thomas.

“The Tour coming to Wales is massive – these roads, these climbs and these fans are made for cycling, and now the world gets to see that. I can’t wait to play my part in welcoming the Tour, inspiring riders young and old, and helping make this a moment Wales will never forget.”

First Minister Eluned Morgan described the announcement as “a dream come true for Welsh cycling fans,” highlighting Wales’ “distinctive culture, epic landscapes, iconic attractions and a croeso like no other.”

“Not only is the Tour coming to Wales going to be a thrilling experience for cycling fans worldwide, it’s an invaluable opportunity to show Wales’ breathtaking scenery and excellent cycle routes to a global audience,” she said.