A Mid Wales farmer will become a foodie superstar in Luxembourg this month as he and his farming family will feature in a leading retail magazine.

Wynne Jerman and the Jerman family farm will feature in an aspirational producer account in the March magazine of leading Luxembourg supermarket, Cactus.

Mr Jerman said: “We do our bit to promote our products; we’re very passionate about the quality of the lamb that we produce. We’re farmers through and through; my mum is 76 and she is still milking the cows twice a day. We currently send around 2,000 lambs a year to Randall Parker Foods. We have been doing that for forty years and to Edward Hamer of Llanidloes before them, the predecessors to the current plant.”

His 600-acre farm, Rhiwbrongelli, is located in the heart of the uplands of Mid Wales. The family consists of Wynne’s mother Joyce, Wynne and his wife Helen, and their five children Kerry, Daniel, Jack, Lauren and Harry.

Paul Brown, senior sales manager at Randall Parker Foods in Wales, at Llanidloes, said the company had plans to widen Wynne’s promotional role. “We will be taking Wynne to meet our buyers in France and in Italy in the near future.

“Wynne really is a trailblazer because he has been involved in exports since the overseas market first started. We use his farm as a flagship for the Welsh food industry when we host international visitors and buyers.”