A cycle challenge held at the Royal Welsh Show has raised £1,000 for a Welsh charity supporting the mental health of people in rural communities.

Lion Containers hosted the challenge at its stand during this year’s show, with team members from the company and The DPJ Foundation taking part.

Participants cycled on a specially converted container, raising money while also highlighting the importance of mental health within the agricultural industry.

The £1,000 raised will help The DPJ Foundation continue providing support to farmers and others working in rural communities across Wales.

The charity offers a 24-hour contact service, counselling and training programmes, aiming to break down the stigma surrounding poor mental health and ensure people can access support when they need it.

Howard Adair, of Lion Containers Ltd, said the company was “delighted” to host the cycleathon.

“The DPJ Foundation does fantastic work supporting people within the agricultural community, and its message about the importance of looking after our mental health is one that really resonates with the farming community,” he said.

“A huge thank you to everyone who got involved with the cycleathon and helped us reach £1,000.

“We’re very proud to be able to support The DPJ Foundation and the valuable work it does across Wales.”

The DPJ Foundation was established in 2016 following the death of farmer Daniel Picton-Jones.

It has since expanded its work across Wales, including its Share the Load service, which provides confidential support and access to counselling for people working in agriculture.

The charity also delivers awareness and training programmes to help rural communities recognise the signs of poor mental health and understand how they can support others.

The foundation said donations such as the £1,000 raised at the Royal Welsh Show help it continue delivering its services to the Welsh farming community.