A charity auction featuring 13 unique UK holiday properties has been launched to raise funds for families facing childhood cancer across Herefordshire, the Midlands, and Mid Wales.

Be More Frank, a named fund of the Grace Kelly Childhood Cancer Trust, will host its 2026 holiday let auction online from Tuesday, January 20 to Sunday, February 1. All proceeds will go directly to families whose children are undergoing cancer treatment.

Now in its sixth year, the auction has become one of Be More Frank’s most popular fundraising initiatives, raising tens of thousands of pounds while giving supporters the chance to enjoy breaks in stunning locations.

This year’s collection of properties ranges from a Shepherd’s Hut in the Welsh countryside and a welcoming B&B at the foot of Hergest Ridge, to a seaside home in Ceredigion with panoramic views, a week-long stay in a Cornish property, and a luxury treetop safari tent on the banks of the River Wye.

Dawn Farnworth, owner of By the Wye, donated one of her luxury safari tent stays. She said: “We always donate to a local charity every year. When the opportunity came up to give a stay in one of our luxury tents to Be More Frank we couldn’t resist. Our site is all about making people smile so please come stay with us and hopefully we can raise some funds for this fabulous charity [fund] as well. Good luck.”

Emma Cleal, founder of Be More Frank and Frank’s mum, said: “Our holiday let auctions have become something we’re really known for, and that’s entirely thanks to the kindness of local businesses and property owners.

“Every bid makes a real difference to families in our area at one of the hardest times of their lives, and we’re incredibly grateful for the continued support.”

Be More Frank provides grants to the family of every child diagnosed with cancer across Herefordshire, Worcestershire, Gloucestershire, Monmouthshire, Powys, and Ceredigion. The grants are not means-tested and are designed to ease immediate financial pressures so families can focus on their child.

The fund was set up in memory of Frank Cleal, from Hereford, who was diagnosed with osteosarcoma aged 11. Despite two years of treatment, he passed away in June 2021, aged just 13. His family credits the support they received - from fundraising by friends, local communities, and organisations like Be More Frank - with helping them focus on spending precious time at his side rather than worrying about finances.

Since its creation, Be More Frank has raised over £300,000 to help local families battling childhood cancer.

The auction can be viewed and bids placed online at: https://www.jumblebee.co.uk/bemorefrank2026

More information on the charity fund is available at: www.bemorefrank.org